When you’re choosing a real estate team to sell your property, one of the most important questions you can ask is, “What exactly will you do to get my home sold?”
It’s a great question, and one every homeowner deserves a clear answer to.
At Brooklyn Home Team, we believe that selling a home is about much more than putting a sign in the yard or uploading a listing to the MLS. Successfully selling a property requires a thoughtful strategy, exceptional marketing, constant communication, and a team that is actively working behind the scenes every single day to generate interest, attract qualified buyers, and create the strongest possible opportunity for success.
From preparing your home before it hits the market to professional photography, video marketing, multiple MLS exposure, agent-to-agent networking, weekend open houses, digital advertising, buyer follow-up, market updates, and skilled negotiation, there are hundreds of moving parts involved in a successful home sale. Every one of those details matters.
The list below highlights 82 of the many things we do to help our clients maximize exposure, generate buyer activity, create competition, and ultimately achieve the best possible price and terms for their home.
Whether you’re planning to sell next month or simply exploring your options, we hope this gives you a behind-the-scenes look at the level of care, organization, and dedication our team brings to every listing. We would be honored to put these systems to work for you.
Strategy & Preparation
1. Initial Strategy Session: Conduct a detailed seller consultation to understand timeline, goals, and motivations
2. Comprehensive Market Analysis (CMA): Analyzing “Solds,” “Pendings,” “Expireds”, and “Actives” in your specific neighborhood.
3. Off Market Sale Analysis: Research recent off-market sales in the neighborhood
4. Supply & Demand Analysis: Analyzing month’s supply, absorption rate, and inventory levels specifically for your zip code and property type.
5. Property Walkthrough with Suggestions: Identify “High-ROI” repairs and cosmetic updates.
6. Target Buyer Analysis: Identify the most likely buyer profile for this specific property (family, investor, first time buyer, etc.)
7. Staging Consultation: Optimizing room flow and furniture placement.
8. Curb Appeal Assessment: Reviewing landscaping, front door, and entryway impact.
9. Curb Appeal Improvement: Coordinate landscaping or exterior touch-ups (if necessary)
10. De-Cluttering Plan: Providing guidance on what to pack to make rooms look 20% larger.
11. Repair Coordination: Connect seller with trusted local contractors, handymen, painters, etc. for any pre-listing repairs or touch-ups
12. Deep-Clean Protocol: Advise and recommend professional cleaning companies to ensure the home smells and looks move-in ready.
13. Unique Feature Identification: Build a list of unique selling points that buyers may overlook and/or not know about unless they were told
14. Square Footage Verification: Confirming public record accuracy and measuring if any discrepancy is assumed.
15. Zoning, Violations, and Certificate of Occupancy (C of O) Review: Check for development potential based on current zoning, check for recent Department of NYC Planning changes that may impact value, check for certificate of occupancy, check for open liens/violations.
16. Legal use verification: If no CO on file, order CO search via title company in order to verify legal use of building.
17. Area Research: Identify recent neighborhood initiatives, school district ratings, city initiatives, transportation options, and neighborhood selling points
18. Timeline Coordination: Create a launch timeline, tentative first open houses, and marketing calendar
19. Strategic Price Determination: Identify recent pendings and competing active listings in order to price-position strategically.
Photography, Video, and Visual Content
20. Pro-Grade Photography: Hire a professional real estate photographer for high-resolution shots
21. Photo Day Prep: Ensure property is show-ready and styled for photo day. If necessary, move things around in order to make sure photos look as good as possible.
22. Video Tour: Film a high-definition YouTube-ready walkthrough of the property for marketing on our YouTube channel with over 2,300 subscribers
23. Social Media Content: Vertical video edits for TikTok, Instagram Reels, and Shorts.
24. Flyer Creation: Design custom property flyers for open houses
25. Floor Plans: Create floor plans when appropriate to help buyers visualize their furniture in the space
26. Description Creation: Write a detailed and thorough property description optimized for buyers and designed to generate interest
27. Neighborhood Highlights: Showcase neighborhood lifestyle benefits as well as local parks, schools, grocery stores, commerce strips, commute times, etc.
28. Picture Optimization: Optimize listing photos for search engines and online real estate platforms
29. Listing Data & Syndication Verification: Ensure listing data is accurate across all major real estate platforms (i.e. Zillow, Streeteasy, Trulia, Realtor.com, Redfin, etc.
Brooklyn Home Team Launch
30. OneKey MLS Activation: Entry into the primary Kings county, Bronx county, Long Island, and Hudson Valley database.
31. BNYMLS Activation: Entry into the Brooklyn-New York MLS for cross-borough reach.
32. OLR Database Entry: Reaching the Manhattan-based brokerage community.
33. Zillow/Trulia/Realtor.com Optimization: Ensuring your listing is a “Featured” or “Premier” entry.
34. Internal Buyer Match: Emailing the listing to our team’s private database of active Brooklyn buyers.
35. Reverse Prospecting: Identifying agents who have sold similar properties and calling them.
36. “Just Listed” E-Blast: Sent to over 5,000 local Brooklyn real estate agents.
37. Just Listed Announcement to KW Agents: Listing announced to over 500 Keller Williams Realty Agents
38. Social Media Launch: Targeted Facebook and Instagram ads localized to the neighborhood.
39. Signage Installation (if applicable): Professional, clean yard signs with “Text-for-Info” capabilities.
40. Lockbox Security (if applicable): High-tech electronic lockboxes to track every agent who enters.
41. ShowingTime Setup: Streamlining showing requests for 24/7 scheduling.
42. Hyper Local Announcement: Share the property in local community groups when allowed
43. Open House Coordination (if applicable): Schedule and promote first open houses for maximum turnout
44. Search Engine Optimization: Create “just listed” blog post with keyword optimization targeting home buyers searching for a property like the listing
Agent-to-Agent Marketing
45. Promote the property directly to buyer agents
46. Email the listing to local agent networks
47. Message top-producing agents with potential buyers
48. Personally call agents active in the neighborhood
49. Notify agents with buyers who recently missed out on similar homes
50. Promote the listing within brokerage office networks
51. Share the listing during office meetings and masterminds
52. Gather and respond to agent feedback quickly
53. Build strong relationships with cooperating agents
54. Make scheduling showings easy and flexible
55. Respond quickly to agent inquiries
56. Provide detailed property information to agents
57. Update agents when activity or interest increases
58. Create urgency by communicating showing volume and deadlines appropriately
Open Houses & Buyer Activity
59. Host open houses consistently (if applicable and/or allowed)
60. Schedule private showings around buyers’ availability
61. Use directional signs to increase open house traffic (if applicable)
62. Create welcoming open house experiences
63. Follow up with every open house visitor
64. Capture buyer feedback after every showing
65. Track showing trends and buyer reactions
66. Adjust marketing strategy based on feedback
67. Promote open houses
68. Coordinate team coverage so opportunities are never missed
69. Create neighborhood buzz around the property
70. Maintain the property’s presentation throughout the listing period
71. Update listing photos seasonally or as needed
Momentum, Negotiation & Conversion
72. Establish weekly communication schedule with seller
73. Monitor online traffic and engagement metrics
74. Review showing activity weekly with sellers
75. Provide market updates every few weeks
76. Recommend strategic pricing adjustments if necessary
77. Re-market the property after any updates or improvements
78. Create urgency when multiple buyers show interest
79. Organize offer deadlines strategically when appropriate
80. Negotiate aggressively on price and terms
81. Keep all interested buyers engaged during negotiations
82. Work relentlessly to convert exposure into the strongest possible offer
“Selling a home today takes far more than simply putting it on the MLS. Our job is to create exposure, generate momentum, attract serious buyers, make the process seamless for agents and buyers, and position your home to achieve the strongest possible result. These are just some of the systems, strategies, and activities we use to help our clients succeed in the NYC real estate market.”